Local councillor Sidney Fiddler persuades the Mayor to help improve the image of their rundown seaside town by holding a beauty contest. But formidable Councillor Prodworthy, head of the local women's liberation movement, has other ideas. It's open warfare as the women's lib attempt to sabotage the contest.

Cast: Sidney James, Barbara Windsor, Joan Sims, Kenneth Connor, Bernard Bresslaw, June Whitfield